We are a collective of passionate creators and dedicated marketers, putting work wherever our devices connect.
What we do
Grow
engaged fanbases on social media directly in targeted regions
Optimise
the conversion rate between ad views, clicks, profile visits, streams and ticket sales
Increase
event ticket sales and artists' live bookings
Push
events, new releases and shows via paid media, promotion and fan loyalty
Artists we've worked with
*just a selection - we currently support 30+ touring artists, record labels, venues and music festivals
Record labels we've worked with
*just a selection - we currently support 30+ touring artists, record labels, venues and music festivals
Armada Music (Netherlands)
multiple releases
Scenarios
"Phantasy"
Wired Music
(multiple releases)
Rummel Music
multiple releases
and more…
Events and Venues we've worked with
UMBRA
Marrakech, Paris, Dubai
Superfekta
Barcelona
Kyma Beach Dubai
(Wired Music Showcases 2024 & 2025)
Beachouse Ibiza
(Arkadyan Voyage: 17 events)
Amazone Project
Amsterdam
Puls
Tirana
Klein Phönix Istanbul
(Wired music Showcases 2024 & 25)
Avalon Hollywood
Los Angeles (SJRM Headline Event)
Late Night Music
Panama City
Cacao Amor
Bogota, San Jose, Honduras,
Marquee New York
SJRM Headline Event
Ópalo
Amsterdam
Nassau
Montenegro
Red House
Rabat
Sound of Africa
Casablanca
AMUR by Caprices Festival
Marrakech
Eden Nightclub
Marrakech
Babouchka
Marrakech
Our services
Social Media Ads
Ad campaigns to bring high-quality traffic to the Instagram profile, by targeting key demographics, specific artists, musical niches and interests.
Lead ads to max out guestlists and get signups ahead of ticket launch.
Spotify promotion campaigns to send promote new releases.
Optimised sales ads for gig tickets and merchandise.
Retargeting campaigns to re-engage users who have already expressed an interest.
Continuous monitoring and optimization of advertising performance to maximize account growth and ROI.
Content Strategy, Ideation & Planning
Improve online presence with creative ideas for interactive storytelling around the artist's or event's brand, including:
Content Performance Reporting
Monthly Content Strategy
Weekly Content Calendar update
Content Ideation and Creation Support
Content Repurposing and Optimisation
Case Study: Fanbase growth
How Enzo Siffredi used highly optimised ads to build engagement, sellout shows and significantly increase bookings.
22,600 followers added January to June 24
5,000 followers in one month
1,800 - 4,100 likes and up to 180 comments per post
Ads in select geographies helped attract big audiences to Wired Music showcases in Dubai (Twiggy, Kyma Beach) & Istanbul (16 Roof, Klein Garten, Klein Phonix)
Case Study: Tour Promotion
How ARKADYAN collected over 3,700 signups for their shows in Ibiza and Dubai and grew their following by 5,800 in September.
We helped successfully promote ARKADYAN's first weekly Ibiza residency at Beachouse Ibiza
Additional promotion for full-house events at Chinois Ibiza, Scorpios Bodrum and Surf Club Dubai.
70% of signed-up fans attended events.
Signed-up fans received offers such as guestlists in follow-up events, releases and content via retargeting
Case Study: Music Promotion
How Novak used ads to reignite his release Sippin' a month after it's release, adding 310k streams in 28 days.
Novak wanted to add momentum to his existing release 'Sippin' on Francis Mercier's label, Deep Root Tribe, after its initial release day hype.
We used a mix of content for an optimised ad campaign on Instagram: well-lit, high-definition videos of Novak making the track in his studio, playing it live to crowds around the world, and we added in further support videos from other DJs playing it live, including Mahmut Orhan, Francis Mercier, and Sunnery James & Ryan Marciano.
Thanks to strong ad creatives, a cost per conversion of €0.11 was achieved even in high-cost territories like the US, EU and Canada.
Over 28 days, 11k saves and 137k new listeners were generated. Streams averaged 10k per day.
The high save-to-listener ratio generated an immediate jump in plays from Spotify's algorithmic playlists, including Radio, Discover Weekly, Mixes and Smart Shuffle, with the track now around half a million streams.
After the campaign ended, Spotify's Radio algorithm still picked up the track, generating 300k more streams in August and reaching 830k streams at time of writing.
Case Study: Music Promotion
How GHEIST used ads strategically timed to push their remix of Rüfüs Du Sol to 220k streams in 20 days.
As a part of Rüfüs Du Sol's remix album, the GHEIST remix of "In the Moment" had a significant number of pre-saves already, which gave it strong performance on day 1. The key was to keep this momentum.
We activated an ad campaign on Instagram and TikTok, using a mix of GHEIST live performance videos playing the remix to fans, sending viewers to Spotify.
Over 10k additional "saves" and "adds to playlist" were generated, leading to a high save-to-listener ratio, with Release Radar and Radio algorithms further sharing the track to a wider audience on week 3 (see spike in chart).
Case Study: Event ticket sales
Real results from our ad campaigns with Umbra Dance
19.8x Returnon advertising spend (ROAS) for 3 summer events in Marrakech and Tamuda Bay
11x ROAS for 4 winter events in Marrakech
450 tickets sold immediately on ticket launch using pre-signup ad campaigns
More than 80% of tickets sold directly attributed to Instagram ads.
Average CPM of €0.55 for every 1,000 people reached and CPC as low as €0.04.
Advertising cost as low as €2.50 per ticket sold by retargeting warm audiences.
Average cost (cold + warm audiences) of €8.50 per ticket or package sold.
Case Study: Venue growth
How Eden Nightclub capitalised on the winter festive season in Marrakech to maximise ticket sales and event attendance
We curated a new visual identity for Eden Marrakech, making its content instantly identifiable on Instagram. Coupled with ads targeted at Marrakech locals, Casablanca visitors, and foreign tourists in Marrakech, we:
Increased the percentage of tickets sold in advance (not at the door) by 40%
Increased table reservation inquiries
Added 2,500 followers in one month
Campaigns that deliver results
We're not out here just boosting posts 👎
These are just some of the more advanced things we setup in our campaigns:
Re-targeting people who've visited your page but didn't follow
Targeting the people who've visited the venue you're playing at in the last 3 months
Track fans' actions after clicking on ads (adding to cart, buying tickets etc)
Using ads to collect signups, connecting them to an email marketing solution and segmenting your fanbase by city, then notifying them when you'll perform there.
Creating similar audiences based on people who clicked your previous ad or signed up for a guestlist.
Running email campaigns to subscribed fans of similar artists